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Digital Analyst / Google Analytics

Job Title: Digital Analyst / Google Analytics
Contract Type: Permanent
Location: Sheffield, South Yorkshire
Industry:
Salary: £30000 - £35000 per annum
Start Date: TBC
REF: 14611/001_1523348698
Contact Name: Danny Sturgeon
Contact Email: danny.sturgeon@accessplc.com
Job Published: 4 months ago

Job Description

Digital Analyst / Google Analytics / Sheffield / £30,000 - 35,000 per annum plus benefits

Access IT Recruitment are working with an innovative organisation who are seeking a Digital Analyst (Google Analytics) to join their Digital Team.

This is an exciting opportunity to play an integral role in helping the company to transform into a Digital first organisation. You will be investigating behaviours, journeys and demographics of customers visiting the digital estate.

You will be part of a team who's insights will help drive business decisions, help product owners to optimise digital journeys. This is with the aim of improving the experiences for all visitors to the organisations channels.

Day to day responsibilities

  • Tracking key performance indicators for digital activity across sales and service
  • Enabling and advocating use of digital data across the business
  • Delivering analysis that challenges and contributes to decision making across the business
  • Supporting team members to deliver channel optimisation, advocating test and learn
  • Developing AB and multivariate test hypotheses and analysing test results

Skills & experience required

  • Relevant experience in web analytics using Google Analytics or similar
  • Strong analytical skills with the ability to interpret data and extrapolate trends
  • Strong Excel skills (Pivots, Lookups)
  • Experience in AB & multivariate testing

This is an excellent opportunity to work in a fast paced environment for an organisation who believe in making a difference and putting the customer first in everything they do.

For a confidential discussion, please apply via the details provided.